Metric
Conservative
5%
Expected
10%
Upside
20%
Contacts reactivated
18
35
70
Revenue — first order
₹27L
₹52.5L
₹1.05Cr
Profit — first order
₹2.7L
₹5.25L
₹10.5L
Annual revenue (with 4 reorders)
₹1.08Cr
₹2.1Cr
₹4.2Cr
Annual profit (with 4 reorders)
₹10.8L
₹21L
₹42L
Avg order value
₹1.5L
₹15,000 profit per order
Annual value per customer
₹6L
₹60,000 annual profit per customer